After all the times I have written, lectured and directed leaders about the benefits of “engagement”, here I go again. Indeed, the benefits of engaging customers are staggering…period. According to Bain Consulting Group, since 2001, “engaged” organizations have outperformed the S&P average cumulative share price by margins up to 99%! Simply stated, the reason why … Read more
No, it is not Bibbidi-Bobbidi-Boo, Supercalifragilisticexpialidocious, or even Meeska, Mooska, Mickey Mouse. It’s the simple, yet powerful, words your Mother taught you from the time you were just out of diapers: “PLEASE” AND “THANK-YOU!” It seems that those words were spoken in yesteryear a lot more frequently than they are today. So, where have … Read more
Happy New Year! Start the New Year out right by never assuming your product or service is a commodity. How many times have you thought, “We don’t have the time, money, or talent to innovate.” Or, “Our product is really a commodity, so we have to just make sure we can produce it at the … Read more