Books by

Bill Capodagli


Lynn Jackson

The Disney Way 3rd Edition by Bill Capodagli and Lynn Jackson
[From McGraw-Hill]

“Dream, Believe, Dare, Do . . .”

Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades.

As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.

Profiling a new set of diverse organizations-such as TYRA Beauty, Rainbow Babies & Children’s Hospital, Ottawa County, Michigan and Science Center of Iowa-the authors show how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disney’s techniques to create a consumer-centric culture.

Find out why Walt Disney’s Dream, Believe, Dare, Do principles continue to redefine the nature of business and revolutionize the art of management, while learning how to implement them in your own organization.

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The Disney Way 2nd Edition by Bill Capodagli and Lynn Jackson

[From McGraw-Hill]

In the fully updated edition of The Disney Way, Capodagli and Jackson have unveiled a collection of unique organizational stories of triumph in less than optimal circumstances. Some of the players are widely recognizable; others are known only to those whose lives they have brought meaning…The Cheesecake Factory, Downtown School (Des Moines), Ernst & Young, Four Seasons Hotels and Resort, Griffin Hospital, John Robert’s Spa, Men’s Wearhouse.

The Disney Way will captivate readers by these real world stories of Dream, Believe, Dare, Do passion that testify to the importance of holding dear a set of self-evident and unwavering values. The four simple principles, Dream, Believe, Dare Do, have been practiced by great leaders for decades, standing against the proliferation of fads and so-called new economy success principles that quickly fade from view. The industry and community leaders in these inspiring tales are dedicated to the long-term, building their futures one step at a time, and continuing to prosper in both financial and personal measures.

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The Disney Way Fieldbook by Bill Capodagli and Lynn Jackson

[From McGraw-Hill]

Capodagli and Jackson deliver a comprehensive, step-by-step implementation plan based on Walt Disney’s principles outlined in the best-selling The Disney Way. The Disney Way Fieldbook provides action plans for instilling Disney’s vision into any company, complete with diagnostic exercises, practice sessions, proved advice, and insightful questionnaires. Packed with universally applicable tools and techniques, the book also features inspiring quotes from Walt Disney himself and little known facts about his extraordinary empire.

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Leading At The Speed Of Change by Bill Capodagli and Lynn Jackson

[From McGraw-Hill]

Dream, Believe, Dare, Do is back in Capodagli and Jackson’s third book, Leading at the Speed of Change. A wonderful story of intrapreneurism at its finest, this book focuses on Rick Roscitt and his AT&T Solutions team, and how they broke all the AT&T corporate rules to launch a $5 billion network outsourcing powerhouse in 5 years! Offering powerful lessons on how to infuse any organization with the spirit, creativity, swiftness, and growth of a dotcom company, Leading at the Speed of Change is must reading for CEOs, executives, and managers in all industry sectors.

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Innovate The Pixar Way by Bill Capodagli and Lynn Jackson

[From McGraw-Hill]

How does one produce a creative and innovative workplace? It begins with establishing a culture where imagination—the very thing that kept us so interested in discovering and trying new things when we were young—is cherished and rewarded. At Pixar, employees are free to let loose their childlike “magic” and energy.

Very few organizations today maintain the balance between childlike dreamer and task-driven doer. When it comes to innovation, like Walt Disney, Pixar is an industry pacesetter. In this book, we reveal how Pixar has reawakened the creative and innovative spirit of Walt Disney. You will not only learn how leaders Ed Catmull and John Lasseter have given birth to a unique culture that is both innovative and profitable but also how you can create your own innovative playground.

Lucky for us, Walt Disney, Ed Catmull, and John Lasseter never lost that childlike innocence. They knew how to Dream, Believe, Dare, Do!

Dr. Ken Blanchard says: “…details how this playful organization provides a working environment that encourages imagination, inventiveness, and joyful collaboration. If you dream of creating a more positive climate in your company, this book might just make your dreams come true.”

Dr. Stephen Covey says: “This tremendous book brings the magic and genius of Pixar to the page and lets us in on the secrets and intuitive synergy of such a successful company.”

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