Walt Disney was indeed a creative genius, even though he often said, “we don’t allow geniuses around here.” His true genius was his ability to focus on being the best by creating something new or reinventing the old. Great leaders don’t just meet customer needs; they create unique experiences. They don’t simply provide a product or service that meets specifications; they solve customer problems; they fulfill customer dreams; and they create “magical moments.”

In this presentation, Bill Capodagli introduces Storyboarding, a tool that Walt Disney created in the 1930s and continued to use in all of his creative projects for the remainder of his life.
Storyboarding is a structured exercise that quickly captures the thoughts and creative ideas from a group of participants. These thoughts and ideas are recorded on cards and then displayed on a board or a wall. The result is what Bill calls an “idea landscape.” Storyboarding is an ideal tool for generating solutions to problems and enhancing communications. Bill teaches audiences how storyboards can be adapted to a variety of problem-solving situations in which the introduction of the visual element makes interconnections of ideas, creative thoughts and activities readily apparent.

Bill will present how Disney creates an environment that is conducive to creativity and innovation. Bill also explains how to apply the “nine-step” process to move a “blue sky” dream to a unique guest experience.