
The Number 1 Rule at Disney is to “treat customers as you
would treat guests in your own home. And NEVER refer to them
as customers…they are your guests.”
Objectives:
• Understand why Walt Disney felt that every business is
“show business” – realize that you are putting on a show for
your guests, whether you’re taking a reservation over the
phone, cleaning a hotel room, or dancing and singing on
stage. Everyone’s role is important.
• Know how to create your own “show”
• Understand how to create a “customer-centric” organization
• Know why it is essential to establish a multi-day
orientation process to enhance the customer experience
• Develop an action plan to begin your journey to becoming
“customer-centric”
Learn how to:
• Create a “show business” mentality
• Exercise the four parts of putting on a great show
• Develop a clear vision and values
• Create an environment of mutual respect and trust
• Create an orientation process that focuses on vision,
values and culture
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